If you joined Facebook recently (and really, who hasn’t?) chances
are your profile includes a walking corpse like the one on the left.
Launched in mid-June, the Zombies game is already among the social
network’s most popular widgets, boasting well over 2 million
users.
It’s essentially a mini-MMORPG designed for maximum viral power: you
level up your zombie character by biting friends and converting them
into zombies (which only happens after they also install the
application.) Which leads to the inevitable question: can you monetize
the undead?
“By far the main intent is to entertain and make people laugh,” says
Blake Commagere, the indy developer who did much of the coding. “It’s
just supposed to be a quirky, fun way for people to interact.”
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