Thursday, January 10, 2008

Big Social News Sites Need to Outsmart the Subverters

Getting on the home page of popular social news sites like Digg, Reddit
and StumbleUpon is a marketer’s dream. Top-ranked topics get
recommended by many visitors. Recommendations from people we trust are
the No. 1 driver of web traffic, according to a recent Deloitte study on Internet use. There’s no better way to get people to visit your home page than to get highly ranked on these sites.

For many Internet readers, the big social news sites are the start of
their daily browse. These sites get the most submissions, comments,
recommendations and feedback. As a result, they’re a great source of
novel news. Put another way, if the wisdom of the crowds works, then a bigger crowd is wiser. But the more big sites grow, the more of a target they become.

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