Classified listings service Edgeio now lets you sell content through your listings. The new type of listing
called “Paid content” consists of the same listing Edgeio already
hosts, but comes with an embedded digital locker. Through the locker,
users can securely sell text, file downloads, and streaming media
through a widget hosted by Edgeio.
It seems a good fit for selling podcasts or research reports.
Affiliates can also grab the widget code to sell your product on their
own sites as well for a revenue share determined by the content owner.
Michael Arrington, the editor of this blog, is a founder and investor
in the company.
Digital lockers are nothing new. E-Junkie, Payloadz, Tradebit, and Bitpass (shutdown)
have done it for a while. However, Edgeio has the added advantage of
leveraging the paid listings through their existing listings network
and providing a very straightforward product.
It’s pretty simple to get started. You sign up to create a listing
like any other through the “Paid Content” link. Next, select your
content type, price (currency), affiliate percentage, and coupon code.
Finally, Edgeio lets you make a teaser “preview” for the content to
give buyers an idea about what they’re purchasing. Once completed, you
get some embed code and the listing is placed in Edgeio’s index, linked
to the page where the widget is embedded.
An example of one of the widget embeds is included below. The other
version of the widget initially shows visitors a teaser, until the
content is purchased and unlocked. Use the coupon code “vgforfree” to
unlock the content. To purchase the content, you need to sign into your
Edgeio account and to pay by credit card or PayPal. The content is then
unlocked for your Edgeio account.
Edgeio splits revenue from sales through the widget 80/20 in favor
of the content creator. The creator can then split that 80% for sales
through affiliates at any percentage they like.