Tuesday, August 11, 2009

Brazil’s boo-box Aims to Customize Online Ads

Some $65 billion in advertising is expected to disappear from traditional media outlets in 2009, according to a recent report from Outsell Inc.,
a media research and advisory company. Companies will instead focus
their investments on their own web sites and other forms of online
marketing, where they can make a direct connection with consumers.
While for publishers, this is just the latest dark forecast, for boo-box, a Sao Paulo-based online ad startup looking to break into the North American market, it represents a possible point of entry.

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