Thursday, November 15, 2007

Brijit: A Digg For Dead-Tree Media

Can’t keep up with all those magazines piling up in your mailbox,
especially the high-brow ones you thought would make you smarter but
never have time to read? Well, cancel those subscriptions and head on
over to Brijit, a self-styled “Thinking Man’s Digg.”

There you will find 100-word abstracts on the latest articles from magazines such as The New Yorker, The Atlantic Monthly, The Economist, Fortune, Harper’s, Vanity Fair, and Wired, with links to most of them. The site also covers video from 60 Minutes, Charlie Rose, The Colbert Report, and The Daily Show.
Readers vote the best stories up or down, so you can keep up on the
ones most likely to come up during a dinner party. You can even get
paid to write abstracts, $5 apiece if your submissions are accepted.

Brijit is designed to be a filter for the smart set. But it oddly
defines smart only as what’s in print. Where are the blogs? Other than Salon and Slate,
very little online-only media is represented. Perhaps that is because
Brijit is focussed on long-form narrative, and there is not much of
that online. But it makes you wonder whether sifting through the
dead-tree titles will be enough to keep readers coming back to this
site, or whether they will prefer a broader view of the world.

Brijit has raised $1 million from angel investors, including former Time Inc. editor-in-chief Norman Pearlstine.

(Disclosure: I worked at Time Inc. when Pearlstine was the editorial boss there).


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