SAN FRANCISCO--(BUSINESS WIRE)--Piczo (www.piczo.com), the online
social networking site for safer teen self-expression, today announced
its global expansion into Russia, one of the fastest growing social
networking regions globally, with the launch of Piczo Russia.
Piczo will offer Russian teens a safer, more private social network
where they can express themselves by downloading, creating and sharing
cool digital content.
The launch into the Russian market is part of Piczo’s
international growth strategy which has already seen exponential growth
in Germany to over 2 million unique users today, up six-fold since
September 2006. Recent launches into new markets have enabled Piczo to
build on its position as the top destination for 13-18 year-olds with
over 28 million registered users globally.
Piczo is already well established across Eastern Europe, where it now
has over 850,000 unique users accessing the site with more than 65
million page views a month.
Piczo’s focus on privacy and control has been
an important product differentiator since the site’s
creation. As Piczo users cannot search for others through the network,
groups are formed more like a private party, with growth happening
virally and through word of mouth.
“Piczo’s launch in
Russia will offer a blank canvas where teens can express themselves the
way they want to. We know what matters to Piczo users the most is a
social network that’s relevant to their lives,
innovative, safe and fun,” said Jeremy Verba,
CEO of Piczo. “Our user base has grown so
rapidly across Europe for precisely these reasons and our Russian site
will continue in the same success.”
“We are truly excited to be the first major
social media platform to launch in Russian, and with our current user
growth in the region, we are confident we are serving a market need that
will help us take Piczo’s worldwide growth to
the next level,” said Chris Seth, European
Managing Director of Piczo.
Piczo facts More than 28 million registered user accounts
Over 12 million Monthly Unique Visitors generating one billion monthly
page views
Piczo is the 3rd most popular teenage social networking site worldwide
(Comscore)
Created for teenagers worldwide, Piczo users are typically 13-to-16
years old
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