Saturday, June 6, 2009

Report on Mobile Web Use Displays Apple/Android Usability Issues, Successes

According to the Admob release, "While Gartner estimated global
smartphone sales represented 12 percent of total device sales in 2008,
35 percent of AdMob's worldwide ad requests in April 2009 came from
smartphones. This means that smartphones accounted for nearly three
times more usage than their relative market share." This might seem a
bit of a no-brainer; mobile web browsing on traditional handsets is
nothing short of torture and leaves the user less in the mood for
checking out ads and more in the mood for bloodsport.

Article Link

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