Advertising During The Simpsons More Expensive on Hulu than TV

We'll laugh at this headline in the not so distant future, but for
the first time, buying a 30-second ad during a Fox broadcast of The Simpsons costs less than buying the same ad on Hulu.

Television broadcast ads during The Simpsons cost $20-$40 per thousand viewers. On the web, the rate jumps to $60.

Shows like The Simpsons and CSI are now commanding
higher ad rates on Hulu and TV.com than on television. It's a byproduct
viewers being twice as likely to recall web ads than TV ads, according
to Neilsen. (Which I would argue is a byproduct of Hulu showing us far
fewer ads.)

But before we all declare TV dead, remember that Hulu has only 37
seconds of ads per "30-minute" show while a Fox broadcast includes a
whopping 9 minutes of sales pitches. So there's still technically more
money in TV, which will change as soon as Hulu begins cramming 9
minutes of ads into each program.

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