Online ad network Collective Media has bought ad targeter Personifi,
the company told paidContent. Specific terms weren’t disclosed,
although a Collective Media rep said it was “an eight-figure deal” in
cash and stock. Last October, New York-based Collective Media raised an
undisclosed first round from Greycroft Partners and iNovia Capital. At
the same time, Collective began collaborating with Fort Worth,
Tx.-based Personifi on audience targeting and “content classification.”
It currently uses Personifi on 50 percent of its campaigns. Collective
scored its most notable assignment in February, when it was chosen to power QuadrantOne, the online newspaper advertising alliance backed by The Tribune Company, Gannett (NYSE: GCI), Hearst and the New York Times (NYSE: NYT) Company
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the company told paidContent. Specific terms weren’t disclosed,
although a Collective Media rep said it was “an eight-figure deal” in
cash and stock. Last October, New York-based Collective Media raised an
undisclosed first round from Greycroft Partners and iNovia Capital. At
the same time, Collective began collaborating with Fort Worth,
Tx.-based Personifi on audience targeting and “content classification.”
It currently uses Personifi on 50 percent of its campaigns. Collective
scored its most notable assignment in February, when it was chosen to power QuadrantOne, the online newspaper advertising alliance backed by The Tribune Company, Gannett (NYSE: GCI), Hearst and the New York Times (NYSE: NYT) Company
Article Link
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