Wednesday, June 11, 2008

Display Ads Grew 8.5 Percent In Q1, Down From Last Year’s 16.7 Percent Gain: TNS

Display ad dollars in Q1 were way down from last year’s double-digit
growth rates, but the segment still managed to reach a healthy 8.5
percent gain, TNS Media Intelligence reported. In Q107, TNS said that display ads grew 16.7 percent, coming in $2.7 billion. TNS, which does not look at search ad spending, did not release dollar figures this time out.

Still, considering that ad spend overall was essentially flat at 0.6
percent and the tepid growth of segments like cable TV (+4.1 percent)
and outdoor (+2.5 percent) compared to their stellar periods last year,
display isn’t doing too badly. To put display’s Q1 in further context,
consider that network TV expenditures were up 0.8 percent—its best quarterly performance in two full years.
Looking at the year ahead, there was no update one way or the other on
TNS’ January forecast, which predicted display ad revenue growth of
14.4 percent, down slightly from its 2007 tally of 15.9 percent gains. Release

-- Online reach grows 66.6 percent: Since April 2007, the
internet’s reach has grown 66.6 percent, according to a report by
Publicis’ media agency ZenithOptimedia. While most people use the
internet at home, during business hours, Zenith found that over 201
billion pages were viewed in April 2008. Other findings from the
Zenith’s web analytics after the jump:

-- Portals not dead yet: Yahoo (NSDQ: YHOO), Google (NSDQ: GOOG),
and MSN remain the most visited web destinations. YouTube’s reach has
gained 76.9 percent in since April 2007—impressive numbers, since the
top ten sites saw reach grow by just 6.8 percent; time spent on the top
10 was up 31.3 percent during the same period.

-- Uniques: In terms of unique visitors, online questions
and answers site Wikianswers was the top gainer (520 percent) and jobs
site Monster saw the largest decline (-26 percent) among the top 100
visited websites.

-- Reach by category: TV sites’ reach were up 8 percent,
“multimedia sites” grew 15.5 percent, time spent 14.6 percent; blogs
increased 15.6 percent, and online gaming sites climbed 12.3 percent.
And, no shocker to anyone, Google remains the online search leader as
of April 2008 with a 56.5 percent total share of searches.

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