Glam Media has acquired AdaptiveAds,
a startup based in Mumbai, India that serves display ads targetable by
the demographic characteristics brand advertisers understand (such as
“Women 24-40, Fashionista, Beauty”). It calls its contextual display
ads BrandWords. They will now be called Glam AdaptAds.
In addition to the ad targeting, AdaptiveAds brings a self-serve ad
server for ad agencies, as well as “brand engagement” tracking and