The rivalry between AOL and Yahoo is on prominent display this week, as the two struggling Internet companies compete for advertising dollars on Madison Avenue.
They are pouring on the glitz as they vie for the attention of
thousands of ad-industry professionals at the Advertising Week
conference in New York.
Marketers typically don't negotiate specific deals to buy ad space
or time during the annual event. But media companies use it to tout
themselves to the many ad agencies and advertisers in attendance,
including Coca-Cola, Procter & Gamble, Verizon Communications, Bank of America and MasterCard Worldwide. The aim is to establish relationships and secure business down the road.