Monday, September 21, 2009

Case Study of Contexa at ReadWriteWeb: Context Improves CTR

The preliminary aggregated statistics of the six participating
sponsors (excluding Hakia), covering a 40-day period, demonstrate that
the Contexa system has met ReadWriteWeb's objectives:



  • The Contexa system increased ad clicks by 14% (i.e. advertiser received, on average, 14% more ad clicks).
  • The click-through rate (CTR) for Contexa was more than twice that of ReadWriteWeb's 125 x 125 banner ads.
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