Like the Charles River Ventures Quick Start program,
the idea is to allow entrepreneurs to raise a small amount of capital
with a minimum number of hurdles. Bay is promising to make a decision
to invest within a couple of days of meeting the company, bypassing the
normally weeks-long process of raising capital.
Unlike the CRV fund, though, AppFactory is investing only new
Facebook applications. Salil Deshpande, the Bay Partner who will run
the program along with senior associate Angela Strange, says that
Facebook is now the Social Operating System, and that new platforms and
systems historically lead to a new economy. Bay wants to be in the
middle of that economy and fund as many of the “killer applications” as
they are able to find.
Salil says 40,000 developers have requested keys from Facebook to create applications, and over 1,600 have already launched on Facebook.
AppFactory will be making up to fifty investments ranging from
$25,000 to $250,000. Salil says that they have preferred deal terms,
but are willing to consider making equity or debt investments, and will
work with co-investors as well. Basically, he says, they want to help
entrepreneurs build and monetize Facebook applications with a minimum
Is the Facebook platform real? Some people question the intelligence
of entrepreneurs who build their new companies entirely on the back of
another startup. But in general I agree with venture capitalist Josh Kopelman - building for Facebook removes many of the risks associated with getting a startup off the ground.