A study of attitudes about online advertising shows that, not
surprisingly, preteens and teenagers don't like banner ads and other
interruptions from marketers. But the study found that in the right
circumstances kids enjoy playing with ad-related features on their
personal pages in social-networking Web sites.
The study is
likely to prove useful for marketers trying to reach today's generation
of children. It is likely to fuel a push by digital ad agencies to get
marketers to experiment with new ways to advertise on social-networking
sites such as Facebook and News Corp.'s MySpace.
In particular, the study's findings may boost ...