Twango was founded in 2004 by five former Microsoft
Corp. senior managers and has 10 employees. Unlike some larger,
better-known competitors such as Yahoo Inc.'s Flickr photo service and Google
Inc.'s YouTube video Web site, Twango works with a range of media,
including photos, video and audio. Co-founder Serena Glover said
pairing with Nokia will give it access to distribution and resources.
Nokia, which is likely to rebrand the Twango service,
plans to incorporate software into its phones to ease sending content
between phones and the Internet. Twango's service is free, but Nokia
plans to add elements for which customers will have to pay. The handset
maker has agreements with Flickr and Six Apart Ltd.'s blogging service,
Vox, which handles video, to ease uploading photos and videos from its
phones. Nokia plans to continue these relationships in order to provide
choice for customers.
Nokia tried to expand into content in the 1990s,
offering game and ring-tone downloads, but cut back that service in
2003 and later halted it as premature.