Monday, July 30, 2007

Facebook’s Viral Hit Game: The Brains Behind the Brain Eaters

If you joined Facebook recently (and really, who hasn’t?) chances
are your profile includes a walking corpse like the one on the left.
Launched in mid-June, the Zombies game is already among the social
network’s most popular widgets, boasting well over 2 million

It’s essentially a mini-MMORPG designed for maximum viral power: you
level up your zombie character by biting friends and converting them
into zombies (which only happens after they also install the
application.) Which leads to the inevitable question: can you monetize
the undead?